Lead
Conversion
What Are Lead Conversions and Why Are They Necessary?
What should a business do after generating leads from their marketing plan? The answer is simple – it’s lead conversion. However, most marketing companies either end the process right at lead generation or don’t know how to build the path to convert those leads.
Lead conversion requires managing the generated leads, analyzing them, and deciding how to close (or convert) them. While it may seem like a simple process to follow, it does require a focused and knowledgeable team member to guide those interested customers into a paying one.
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