OTT/Programmatic Marketing
What is OTT/Programmatic Marketing and Why is it Necessary?
If it hasn’t become clear already, more and more consumers are cutting the cord with cable TV and welcoming streaming services into their homes.
The rise of streaming services has allowed for the growth of a new powerful marketing tactic – Programmatic OTT marketing. OTT (or Over-The-Top) marketing is delivering ad content to consumers through digital content on streaming platforms; whereas programmatic marketing refers to use of automated software to purchase digital ad space that is targeted to your preferred audience. Put these two together, and you have a new monster marketing machine.
While it’s still fairly new, marketers have seen huge success on platforms like Hulu and Roku when it comes to Programmatic OTT marketing.
Are you ready to jump into the OTT game? Let us help!
